1-888-972-8937

Buyerology Now is now Buyer Persona Blog located at www.tonyzambito.com

Home » Buyerology Now Blog » Archive by category "Social Business"

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Image via Wikipedia   Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of … Continue reading

5 Ways New Buyer Behaviors Are Impacting B2B Sales

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time.  If you follow conventional and social media closely, the storied demise of sales has been told many times.  You probably could buy a … Continue reading

7 Burning Questions for B2B Marketers in 2012

Asking good questions was seared into my mental consciousness by several mentors early in my career.  This notion was further influenced by prodigious reading of Peter Drucker.  The premise being that good questions help you to focus and to get … Continue reading

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.  Uncertainty on how best to understand buyers today as well as engage buyers is on top of the list for … Continue reading

Buyerology Trend: Humanize the Buyer Experience

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences … Continue reading

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.  As we have seen an increase in the complexity of the buying process, we are seeing a correlating increase in … Continue reading

Like this? Share Now

Enter Your Email:
Sign Up for news and updates from Buyerology©