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Use Buyer-Based Selling To Engage The New SMB Buyer

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Prognosticators today abound on the … Continue reading

Channeling Buyer-Based Experiences in SMB

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base.  When it comes to the SMB segment and … Continue reading

How To Get To Know The New SMB Buyer

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base.  In the first article of this series, we … Continue reading

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