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Home » Buyerology Now Blog » Archive by category "Qualitative Research" (Page 2)

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy.  New tactical approaches have been introduced at a rapid rate and some old ideas … Continue reading

Eric Got Me Thinking About The Next Buyer Revolution

In my most recent article, Boost Demand Generation Using Target Ready Buyer Models, a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing … Continue reading

Predictive Buyer Modeling Is Changing the Future of B2B

I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The fast pace of change makes the crystal ball of … Continue reading

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

B2B Buying Process Today © All rights reserved by Kenny Madden In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully … Continue reading

One Thing That Can Get You From Here to There in 2012 and Beyond

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond.  Primarily, it has to do with how to get from here to there.  One of the issues faced … Continue reading

7 Burning Questions for B2B Marketers in 2012

Asking good questions was seared into my mental consciousness by several mentors early in my career.  This notion was further influenced by prodigious reading of Peter Drucker.  The premise being that good questions help you to focus and to get … Continue reading

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.  Uncertainty on how best to understand buyers today as well as engage buyers is on top of the list for … Continue reading

Buyerology Trend: Humanize the Buyer Experience

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences … Continue reading

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.  As we have seen an increase in the complexity of the buying process, we are seeing a correlating increase in … Continue reading

Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value

Image by J. McPherskesen via Flickr As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions, offered is a perspective on how to implement a scorecard approach.  The Buyer Perceived Value (BPV) Scorecard … Continue reading

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