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The State of Buyer Personas 2012

This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology.  Over the past ten years it has been quite a journey.   Much has happened and much … Continue reading

Is Your Organization Likeable? Are You Attracting the Right Buyers?

The phrase “Laws of Attraction” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “Thought Vibration or the Law of Attraction in the Thought … Continue reading

Can You Predict Your Ideal Scenarios For Lead Nurturing?

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program.  Yet, depending on these same reports from the several research organizations benchmarking … Continue reading

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