1-888-972-8937

Buyerology Now is now Buyer Persona Blog located at www.tonyzambito.com

Home » Buyerology Now Blog » Archive by category "Content Strategy"

The State of Buyer Personas 2012

This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology.  Over the past ten years it has been quite a journey.   Much has happened and much … Continue reading

Grow SMB Revenues With Buyer-Based Marketing

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base.  The sheer size of the SMB makes for … Continue reading

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

B2B Buying Process Today © All rights reserved by Kenny Madden In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully … Continue reading

7 Burning Questions for B2B Marketers in 2012

Asking good questions was seared into my mental consciousness by several mentors early in my career.  This notion was further influenced by prodigious reading of Peter Drucker.  The premise being that good questions help you to focus and to get … Continue reading

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.  Uncertainty on how best to understand buyers today as well as engage buyers is on top of the list for … Continue reading

Like this? Share Now

Enter Your Email:
Sign Up for news and updates from Buyerology©