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Is Your Organization Likeable? Are You Attracting the Right Buyers?

The phrase “Laws of Attraction” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “Thought Vibration or the Law of Attraction in the Thought … Continue reading

Can You Predict Your Ideal Scenarios For Lead Nurturing?

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program.  Yet, depending on these same reports from the several research organizations benchmarking … Continue reading

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Target (Photo credit: Wikipedia) I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  … Continue reading

Your Top Priority Is Growing The SMB Revenue Base - Now What?

  This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base.  As we continue to come out … Continue reading

Slow Death of the Funnel: Why Buyer Choice Matters to Revenue

This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers.  Finding the keys that unlock improving revenue performance … Continue reading

As The World Churns For CMO’s

The good news is that CMO tenure continues to rise.  Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months.  Up from 35 months two years ago and … Continue reading

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