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Are Your Marketing and Sales Systems Broken?

For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  Whether they relate to … Continue reading

Your Top Priority Is Growing The SMB Revenue Base - Now What?

  This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base.  As we continue to come out … Continue reading

3 Ways To Connect With Today’s B2B Buyers

Image via Wikipedia This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers … Continue reading

Slow Death of the Funnel: Why Buyer Choice Matters to Revenue

This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers.  Finding the keys that unlock improving revenue performance … Continue reading

As The World Churns For CMO’s

The good news is that CMO tenure continues to rise.  Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months.  Up from 35 months two years ago and … Continue reading

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