Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.
Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades. Pressing business leaders today to not only adapt quickly but to rethink many long-held business beliefs. The world has become hyper-connected and hyper-competitive. Making many business concepts rendered obsolete or not as true as they once were. While some business thinking and management ideas stand the test of time, such as those of Peter Drucker, others will begin to fade as the global marketplace continues to spin and behave differently.
I have compiled this series of articles into an eBook of 65 pages for easy reading and it is made freely available for sharing. In this eBook, significant buyer trends derived from qualitative research are highlighted. They are presented in the context of how conventional thinking may need to change to align with new buyer behaviors that are affecting purchase decisions. Particular focus is made on what the C-Suite must do to respond and how the future may look as a result of buyer trends related to changing buyer behaviors.
It is my hope and passion that the eBook will spark dialogue and thinking that helps organizations to better understand buyers. Rethinking conventions and reshaping them to align better with buyers today and in the future. The eBook can be downloaded at the following link:
- Buyerology: The New Science of Understanding Buyer Behavior (buyerology.com)