What is it? Buyer Value Model™ help to gain a qualitative deep understanding of the values that are important to buyers and the impact they have on their behaviors as well as the purchase decision. The Buyer Value Scorecard™ provides qualitative and quantitative insight into how buyers prioritize values and the weight they place on each value.
Why is it important? The Buyer Value Scorecard™ enables your teams to know which values influence the purchase decision; such as values related to pricing, service, products, and engagement. Discover important gaps that need to be filled to increase value in the eyes and minds of your buyers with the Buyer Value Model™.