What is it?
Buyer Mental Models™ provides deep insight into the collective attitudes, perceptions, beliefs, and goals of buyers that are directly affecting purchase decisions. These models are used to give you expansive insight into buyer motivations, their thought processes, and the goals they seek to accomplish.
Why is it important?
Buyer Mental Models™ help your teams to understand deeply what is on your buyer’s mind and to build empathy with buyers in general. Providing insight into how to have conversations that address concerns and beliefs before they become obstacles. Allowing your teams to have the engaging and empathetic interactions that builds customer loyalty.