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Business Buyergraphics

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Discover Predictive Buyer Modeling With Behavioral Buyergraphics.  Gain Insight Crucial To Shaping Strategy That Wins In Today’s Complex Marketplace.

Buyer Persona Model

Buyer Personas, are hypothetical buyer archetypes that are modeled and used to make informed decisions about marketing and sales strategies. Find out more…

Buyer Scenario Model

Buyer Scenario Model™ provides insight into the context in which buying initiatives begin and models buying situations.  Find out more…

Buyer Decision Model

Buyer Decision Model™ is the modeling and mapping of the buyer decision journey buyers use to make purchase decisions.  Find out more… 

Buyer Mental Model

Buyer Mental Model™ provides deep insight into the collective attitudes, perceptions, beliefs, and goals of buyers that are directly affecting purchase decisions. Find out more…

Buyer Content Model

Buyer Content Model™ identifies as well as models the information goals and needs of key decision-makers, stakeholders, and influencers that are relevant to supporting the purchase decision.  Find out more…

Buyer Experience Model

Buyer Experience Model™ help to gain a better understanding of the critical moment of truths, we call Buyer Moment of Truth™ (BMOT), and the buying experiences desired. Find out more…

Buyer Value Model

Buyer Value Model™ helps to gain a qualitative deep understanding of the values that are important to buyers and the impact they have on the purchase decision. Find out more…

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