Client Testimonials

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What People Are Saying

Hewlett PackardKevin Hooper

Vice President and General Manager Emerging Growth
Enterprise Servers, Storage and Networking
Hewlett-Packard Company

“We were provided with the insights we needed to win in our space. The buyer insights enabled our marketing and selling teams to anticipate buyers’ needs and decision process at their level, using their language and terminology. They have been a key game changer and a component of our market share gains against the competition.”

Fedex logo Aurelio Prifitera

President & CEO
Pearson Clinical Assessment

“The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before .”

Riadh DridiRiadh Dridi

Senior Director of Marketing & Alliances
Hewlett-Packard Company

“In today’s highly competitive environment, strong customer insight is what gives marketing professionals an edge. The buyer insights developed helped tremendously in this endeavor.”

Jeff WellsJeff Wells

Senior Director, B2B eCommerce Sales and Service

“The compelling buyer persona insights and the mapping of the buyer’s decision processes for several verticals gave us a clear picture how to converse with our customers. They gave us what we needed to boost sales and renewals considerably.”

Jeff Galt Jeff Galt

(Former President and CEO
Harcourt / Reed Elsevier)
President and CEO Brass Funds

“The insights and the mapping of the journey our customer’s took in making decisions as well as their experiences helped to shape our strategies in marketing and sales. It allowed us to win in a highly competitive market space.”

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