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About Buyerology

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Our Passion


Buyerology℠ represents innovative services aimed at helping you to understand the impact of new evolving buyer behaviors through qualitative buyer research and insights. From the beginning, when we originated buyer personas and it’s buyer research methodology, we’ve been helping organizations to get to know their buyers and grow revenues.  Buyerology now gets you closer to your buyers than ever before.
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Who We Are

Buyerology℠ is the next evolution of services to help you understand buyers at a deeper level, founded by Tony Zambito and Goal Centric.  Goal Centric originated the buyer persona research methodology in 2002 that has helped Fortune 100 companies get to know their buyers.  We now introduce seven innovative levels of communicating insights that come together in the form of descriptive as well as predictive buyer modeling called Business Buyergraphics™.

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Who We’ve Helped

We’ve helped a number of Fortune 500 and Inc. 500 companies to understand their exisitng customers and prospective buyers through deep buyer insights.  Gaining insight that informed winning strategies with significant results.  Each helping to not only evolve the approach of buyer personas but to also help form the basis of predicitive buyer modeling communicated through descriptive Business Buyergraphics™.

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