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Get Inside the Mind of Your Buyers

Learn What Drives Your Buyers
Uncover Changing Buyer Behaviors
Discover Evolving Complex Buying Process
Understand the Impact of New Technologies

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BUYEROLOGY is now TONYZAMBITO.COM

Learn more about Buyer Persona Development and Buyer Personas at the new Buyer Persona - Tony Zambito website at www.tonyzambito.com. Learn More About Buyer Persona-TonyZambito

How We Help

Making Better Decisions

Professional leaders in strategy, marketing, sales, product marketing, and market research use the qualitative insights and predictive buyer modeling of Business Buyergraphics™ to lead their teams and make better informed decisions that help their companies to win in highly competitive markets. Introducing 7 innovative forms of buyer insights and descriptive buyer modeling that help you predict as well as develop winning strategies and drive revenue growth in today's challenging markets.

New! Buyer Conversation Modeling. More About How We Help

Who We've Helped

Winning Strategies

Testimonial "We were provided with the insights we needed to win in our space. The buyer insights enabled our marketing and selling teams to anticipate buyers’ needs and decision process at their level, using their language and terminology. They have been a key game changer and a component of our market share gains against the competition."

Kevin Hooper,
Vice President and General Manager, Hewlett-Packard
How Leaders Use Buyerology

Buyerology Now

The Blog from Tony Zambito

The State of Buyer Personas 2012

This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology.  Over the past ten years it has been quite a journey.   Much has happened and much … Continue reading

Is Your Organization Likeable? Are You Attracting the Right Buyers?

The phrase “Laws of Attraction” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book  “Thought Vibration or the Law of Attraction in the Thought … Continue reading

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